Sweat for it!
Essentia Water will give you exclusive access to the World Cup, but you will have to SWEAT FOR IT. By creating an exclusive bottle, that will give you access to exclusive experiences, once you complete the challenges. We will partner up with Matt Tuner, to find the true fan by creating an activation that will put the best fan against the best USA goalkeeper, for the chance of winning amazing rewards.
Creative: Erika Bow, Josephine Eno, Alexis Santaella
(2X) Silver: Addys - AFF
Shortlist: The One Club
On digital people will have the opportunity to follow the hydration level and performance of their favorite player in the team by using a GPS tracking system that will be attached to the player during the game. Fans will be available to track and experience each match in an overachieving way.